Tech-Driven Ecommerce Consultancy, Transact, Set for Debut in North America by Omnicom
💡💬 Yo, here's the scoop on Omnicom's new ecommerce game plan!
Omnicom, the media giant, is bringing its specialist ecommerce practice, Transact, to the North American market. This bad boy has been successful in certain global markets already. So, what's the big deal?
Transact, set to be Omnicom's global center of excellence, aims to give Omnicom clients the edge they need to take over retail media platforms such as Amazon, Instacart, Kroger, and Walmart Connect. But what exactly does it do to make that happen?
Well, Transact offers a whole kit and caboodle of ecommerce consulting and e-retail execution services. Imagine having someone managing your account, optimizing your content, handling operations, and even crunching data for retail media and analytics. Sounds like a dream, right?
transit, led by Frank Kochenash - a dude with experience from Amazon, McKinsey, and Wunderman Thompson Commerce - will assemble a team of over 100 ecommerce experts to work within Transact.
💡🎉💥 For the lowdown on what kind of services Transact might offer, let's talk strategy, analytics, advertising optimization, and customer engagement. But remember, these are general services that retail media centers of excellence might provide. For specifics on Transact's offerings, check out Omnicom's official communications or industry reports focusing on their retail media strategies! 💥🎉💡
Transact, operating under Omnicom's global center of excellence, utilizes technology to offer a comprehensive suite of services including ecommerce strategy, analytics, advertising optimization, and customer engagement to facilitate efficient retail media platform expansion for clients, such as Amazon, Instacart, Kroger, and Walmart Connect. In the arena of business and finance, Transact's team, led by technology veteran Frank Kochenash, is gearing up to empower over 100 experts in ecommerce to provide these services.
