Tech Strategy Revealed by Prime Video for NASCAR Cup Series Competition
Hitting the Tracks with Prime Video
Gear up, race fans! Amazon's Prime Video is revving up to bring an extraordinary viewing experience to the NASCAR Cup Series. Kicking off on May 25 with the Coca-Cola 600 at Charlotte Motor Speedway, Prime Video's coverage spans five consecutive races, including the series' first-ever international points event in Mexico City.
With a focus on enhancing your NASCAR experience, Prime Video will equip more than 70 cameras, including in-car and POV cameras with mics, all connected by up to 10 miles of fiber optic cable. Get ready for unparalleled, multi-angle views that can't be found in traditional broadcasts.
To ensure a seamless viewing experience, Prime Video will employ its proprietary, ultra-low-latency technology. This cutting-edge solution promises ultra-fast delivery speeds, eliminating drift and synchronization issues, providing delivery speeds that often surpass traditional cable and broadcast networks. Every moment of green-flag racing will be covered end-to-end, ensuring you never miss a second of the action, not even during commercial breaks, thanks to the double-box commercial format.
Prime Video doesn't stop there. Real-time data will be used to offer race highlights on demand, ensuring you instantly catch up on those pivotal, game-changing moments. Simply build your bank of key moments as the race unfolds, and access them with ease. If you join the race in progress, jump straight into the action with the Rapid Recap feature, which employs real-time data to compile highlights, with the full recap lasting no more than two minutes.
Each race will be produced in 1080p native High Dynamic Range (HDR) with Dolby 5.1 Surround Sound, delivering strikingly clear images and captivating sound quality.
Joining the festivities is a star-studded lineup featuring NASCAR Hall of Famers Dale Earnhardt Jr. and Carl Edwards, as well as a signature new anthem from Eric Church and John Fogerty. Pre-event, in-race, and post-event coverage will keep you engaged and informed, with analysis, driver interviews, and comprehensive storylines - everything you need to dive deep into the world of NASCAR.
- Amazon's Prime Video, in partnership with NASCAR, is producing high-definition video content for the NASCAR Cup Series.
- With more than 70 cameras, including in-car and POV cameras with microphones, Prime Video aims to provide an extraordinary viewing experience.
- The technology employed by Prime Video includes ultra-low-latency technology for a seamless streaming experience, often surpassing traditional cable and broadcast networks.
- Each race will be produced in 1080p native High Dynamic Range (HDR) with Dolby 5.1 Surround Sound for clear images and captivating sound quality.
- Prime Video's coverage includes real-time data for on-demand race highlights, the Rapid Recap feature, and a star-studded lineup featuring Dale Earnhardt Jr., Carl Edwards, Eric Church, and John Fogerty.
- The coverage spans five consecutive races, including the series' first-ever international points event in Mexico City, and will be broadcast on Prime Video, an Over-The-Top (OTT) media platform, using IP technology to deliver content.
