Tesla Introduces Referral Campaign in China Offering Paint Discounts and Extra Perks
Tesla Boosts Summer Sales in China with New Incentives and Referral Rewards
Tesla is ramping up its efforts to boost summer sales in China with a new incentive campaign running from June 5 to June 30, 2025. The automaker is offering a range of purchase incentives, including interest-free financing for up to 5 years on select models, an RMB 8,000 (~C$1,100) paint rebate, and an RMB 8,000 insurance subsidy.
In addition to these incentives, Tesla is also offering referral rewards for new car buyers. Buyers who use a referral link are eligible for the RMB 8,000 paint credit. Referrers receive 800 Tesla Points for each successful referral, which can be used toward Tesla services and products in China.
The premium colors Quicksilver and Ultra Red now cost RMB 4,000 (~C$760) with the referral benefit, down from RMB 12,000 (~C$2,280). Moreover, Pearl White, Diamond Black, Glacier Blue, and Deep Blue Metallic are free with the referral benefit.
It's worth noting that Tesla continued these purchase incentives during June 2025 along with minor upgrades to the Model 3 and Model Y variants. However, no specific information was found about additional referral rewards or other direct incentives for Model S, 3, X, or Y during this exact time frame in China.
Buyers may qualify for an additional RMB 8,000 insurance subsidy if they take delivery by June 30. Tesla Points can be used for a wide range of rewards, including maintenance packages, charging vouchers, accessories, and service appointments.
In summary, the key known Tesla incentives in China for June 2025 were mainly the paint discount, insurance subsidy, and interest-free financing for select Model 3 and Model Y variants, with pricing for Model 3 and Y slightly adjusted upwards due to upgrades, but no direct end-of-quarter referral reward specifics reported. Nonetheless, the new referral rewards and incentives are expected to attract new buyers and boost sales for Tesla in China during the summer season.
- In an attempt to entice more sales during the summer season in China, Tesla has introduced a new technology-driven lifestyle incentive for prospective electric vehicle buyers, offering interest-free financing on select models, reducing the cost of premium colors through referral rewards, and providing an insurance subsidy.
- The revised pricing for personal-finance conscious buyers in China now includes reduced cost for premium colors Quicksilver and Ultra Red through referral rewards, with additional savings on Patriot White, Diamond Black, Glacier Blue, and Deep Blue Metallic through the same program.
- As Tesla continues its efforts to boost sales, the impact of these new incentives, in addition to the existing referral rewards and improved Model 3 and Model Y variants, are expected to influence both existing and potential car buyers, particularly those interested in electric vehicles, across China.
