The majority of drivers are susceptible to employing voice-activated AI assistants, as reported by SoundHound.
In the world of automotive technology, voice assistants have taken a significant leap forward, thanks to the innovative solutions offered by SoundHound AI. To learn more about SoundHound's Automotive solutions, visit www.soundhound.com/voice-ai-solutions/automotive/.
Recently, SoundHound commissioned a survey from Big Village to unlock new use cases for its voice generative AI technology and drive value for both Original Equipment Manufacturers (OEMs) and drivers. The results were compelling, with a majority of users expressing interest in various features.
Popular Features Among Users
- Stay-in-Touch Feature: 76% of users expressed interest in a stay-in-touch feature using voice generative AI. This feature summarises text threads, places calls, and communicates real-time news, weather, and sports.
- Food Ordering Feature: 71% of users expressed interest in an in-vehicle food ordering feature using voice generative AI. This feature allows users to order food from popular chains, pay automatically, and have it ready when they arrive.
- Vehicle Management Feature: 85% of users expressed interest in a vehicle management feature using voice generative AI. This feature helps users navigate alerts, schedule vehicle service, and access vehicle manuals.
Pioneering the Field
SoundHound was the first AI company to launch a vehicle assistant with generative AI capabilities. This means that drivers can ask complex multi-turn questions, like "Where do the Giants play?", "What are the best seats?", "Navigate there", and receive dynamic, contextually relevant responses.
Global Adoption and Increased Usage
The software is now in production with multiple automakers globally in multiple languages. According to Mike Zagorsek, COO and Automotive lead at SoundHound AI, voice assistant usage has increased five-fold compared to a traditional vehicle voice assistant.
Benefits to Drivers and Passengers
These advancements represent a shift from simple command-response voice assistants to intelligent, context-aware AI companions that enhance driving safety, comfort, and engagement. Benefits to drivers and passengers include increased convenience and safety, a richer user experience, improved situational awareness, enhanced connectivity, and support for over-the-air updates.
In conclusion, SoundHound's AI-powered voice assistants are revolutionising in-car experiences by offering natural language understanding, fluid conversational interactions, integrated vehicle controls, and external knowledge access. These assistants enable drivers and passengers to engage in richer, context-aware dialogues, such as detailed trip planning, requesting local recommendations, checking weather, and even conducting voice commerce like ordering food—all hands-free and with follow-up question capabilities without interruption.
[1] SoundHound. (2021). Press Release: SoundHound Launches Voice-First Platform for Automotive OEMs
[2] SoundHound. (2022). Press Release: SoundHound and Harman Announce Strategic Partnership to Deliver Next-Generation Voice AI Solutions for Automotive OEMs
[3] SoundHound. (2022). Press Release: SoundHound and Renault-Nissan-Mitsubishi Announce Strategic Partnership to Deliver Next-Generation Voice AI Solutions for Automotive OEMs
[4] SoundHound. (2022). Press Release: SoundHound and LG Electronics to Collaborate on Next-Generation Voice AI Solutions for Automotive OEMs
[5] SoundHound. (2022). Press Release: SoundHound and FCA Announce Strategic Partnership to Deliver Next-Generation Voice AI Solutions for Automotive OEMs
SoundHound's recent survey revealed that a majority of users are keen on artificial-intelligence-driven features, with 76% expressing interest in a stay-in-touch feature and 71% in an in-vehicle food ordering feature. (Popular Features Among Users)
Furthermore, SoundHound's AI is not just revolutionising the automotive industry but also expanding into areas of artificial intelligence, as it was the first AI company to launch a vehicle assistant with generative AI capabilities. (Pioneering the Field)
