cooking it up: Thermomix TM7, the sizzling new kid on the block
Thermomix has seen around 300,000 purchases so far. - Thermomix sales top 300,000 units
Get ready, food enthusiasts! The Thermomix TM7, the latest version of the beloved kitchen appliance, is taking the world by storm. Over 300,000 units have been sold already, outperforming even Vorwerk's expectations [3]. This popular gadget, introduced in February 2025 [1], has been in high demand since its release.
Vorwerk, the brains behind Thermomix, is ecstatic about the sales launch of their new baby. The TM7 is a remarkable addition to their existing lineup, offering some tantalizing new features [3]. The company aims to bring in two billion euros in Thermomix sales alone by the end of 2025, a staggering 18% increase from 2024 [1]. This goal underscores Thermomix's importance to Vorwerk, with sales from Thermomix accounting for over half of the company's total revenue [2].
The TM7 is currently available for purchase, but due to the overwhelming demand, customers may face a bit of a wait. In Germany, delivery times are estimated to be around 18 weeks. The TM7 is manufactured in both Wuppertal, Germany, and two factories in France [1]. A new facility in Donnemain-Saint-Mamès, France, has been put into production to meet the growing demand for this versatile appliance [4].
The Thermomix isn't found in traditional stores but rather is distributed directly to consumers. Events and so-called Thermomix parties, hosted by independent consultants, showcase this marvelous kitchen gadget. Some other popular brands, such as Bosch, Xiaomi, Moulinex, and Kenwood, also offer similar appliances, but Thermomix remains a favorite [1].
Vorwerk's sales have remained fairly steady in 2025, generating around 3.2 billion euros, though profits have dipped slightly due to high development costs associated with the TM7 [2]. Despite the drop in profits, the company's Kobold vacuum cleaner model has been underperforming, with sales falling by approximately 10% in 2024 [2].
However, Vorwerk's Cookidoo recipe platform has seen tremendous growth. The Thermomix-friendly platform boasts over 6 million subscribers, adding another 900,000 users in 2025 [2]. Founded in 1883, Vorwerk continues to lead the way as the largest European direct-sales company, with a strong focus on innovation and customer experience.
- Kitchen appliance
- Thermomix TM7
- Wuppertal
- Thermomix sales
- Germany
- Vorwerk
- Direct sales
- Cookidoo recipe platform
[1] The Thermomix TM7: A new era in kitchen innovation
[2] Vorwerk Group 2025 Annual Report
[3] Vorwerk: Strong Start to 2025 with Successful Thermomix TM7 Launch
[4] Vorwerk Invests €130 Million in French Manufacturing and Logistics
- The Thermomix TM7, the latest kitchen appliance from Vorwerk, has gained immense popularity, with an impressive 300,000 units sold, showcasing its allure in the world of smart-home devices and gadgets.
- Vorwerk's emphasis on innovation and customer experience is reflected in the development of the Thermomix TM7, a significant addition to their product line that offers advanced vocational training in the realm of cooking, showcasing its utility in the broader technology landscape.
