TikTok Contemplates Integrating Snapchat-esque Augmented Reality Functions
Dive into the future of TikTok as the social media sensation is rumored to be cooking up a storm with a brand-new augmented reality (AR) playground! This secret laboratory, coined as TikTok Effect Studio, has been spotted by social media analyst Matt Navarra, apparently on the 14th of August.
TikTok confirmed to TechCrunch that they're experimenting with this exciting new venture. Given the experimental nature of their project, these new features might not even hit the mainstream. But we can't help but get excited!
TikTok Effect Studio is currently in private beta testing in select markets, such as the United States. Interested participants are invited to sign up to be among the first to access this groundbreaking new studio upon launch. In the sign-up form, users are asked to furnish details such as their name, email, TikTok username, company, AR development experience, and any links to previous AR creations or portfolios. It's intriguing to note that the form also requests users' hardware preferences, Mac or PC, indicating that TikTok may still be tweaking its tools to best serve developers.
The new studio aims to foster a dynamic community of creators and developers, collaborating to develop innovative experiences and enhancing TikTok's short-format videos with cutting-edge AR effects, similar to what competitors such as Facebook and Snap offer within their apps.
Augmented reality has been a major player in attracting diverse age groups to various platforms with its quirky and fascinating features. Some of TikTok's most popular effects, like the "glow look" beauty filter and the "blue and red" gender-swapping filter, have fueled viral trends on the app.
Competitors Facebook and Snap have witnessed success with AR too, allocating resources wisely. Snapchat, for instance, launched a $3.5 million AR Lens creation fund in 2021 and premiered the fourth-generation of Spectacles, smart glasses boasting built-in AR displays, last May. Facebook has also made significant strides in expanding its AR platform, boasting 600,000 creators across 190 countries as of June 2021, making it the largest mobile AR platform globally.
While specific details about a public launch for TikTok Effect Studio are yet to be announced, the platform's growing focus on creativity and innovation hints at a bright future for AR enthusiasts on TikTok. Let's eagerly await more details from TikTok on this exhilarating development!
- Rumors suggest that TikTok's future in technology might include a brand-new augmented reality (AR) playground, dubbed TikTok Effect Studio, which was recently spotted by social media analyst Matt Navarra.
- TikTok confirmed to TechCrunch that they are experimenting with this venture, and given its experimental nature, these new features might not extend to the mainstream, but users are intrigued nonetheless.
- Interested participants are invited to sign up for a chance to access TikTok Effect Studio upon launch, providing details such as their name, email, TikTok username, company, AR development experience, and any links to their previous AR creations or portfolios.
- Incorporating AR into short-format videos is a strategic move for TikTok, as it aims to create a dynamic community of creators and developers to develop innovative experiences, similar to competitors like Facebook and Snap, who have also seen success with AR features.
