Transforming into a Fresh Perspective: Navigating Your Business into an AI-Driven Era

Transforming into a Fresh Perspective: Navigating Your Business into an AI-Driven Era

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Daniel Khachab, the CEO and Co-Founder of Choco, leads this digital solutions pioneer for food wholesalers and suppliers. In the quest for innovation, Choco embraced an AI-first approach by March 2023, and by September 2024, AI accounted for 100% of their new revenue's growth, lowering sales and customer service costs substantially. Here's how they achieved this without shortcuts.

Embracing the AI-First Mentality

See AI Beyond Gimmicks

AI isn't just a trend or window dressing—it's a tool that can significantly speed up your journey towards your business vision. To become fully AI-first, aim to create revenue-generating AI products that account for more than half of your new revenue. Once a product reaches this milestone, it becomes your core, signifying an AI-centric focus. Don't chase AI for its own sake—utilize it to get to your goals faster.

Become an AI Pioneer

An AI-first company begins with an AI-driven CEO. Take the time to delve into AI, understanding its potential, the tools you can use, and the implications it might have on your company. Integrate AI into your daily tasks—like creating a tool for transcribing and summarizing repetitive messages, as Daniel Khachab did. It's critical that leaders model commitment, as their team looks to them for direction in this transformative era.

Foster an Experimental Mindset

AI can be intimidating, but curiosity trumps fear. Build a corporate culture that encourages learning through experimentation. Be open about successes and failures, keeping the discussion public and inclusive. A grassroots approach is more likely to spark curiosity than a mandate from above.

Develop AI Skills through Action

Building an AI-capable workforce takes time and dedication. Organize AI workshops, hackathons, and competitions. Through trial and error, you'll empower your team to creatively leverage AI. Choco held three hackathons in their first year, with the team eventually creating breakthrough AI tools for the product roadmap.

Establish a Speedboat Team

Once the idea for an AI product took hold, the focus was on building a product-market fit as quickly as possible. Gather a small, autonomous team and immerse them in the heart of your user's business, testing and iterating daily until product-market fit was achieved. Utilize the momentum to scale the product and embed it within your value proposition.

Align Incentives and Foster Transition

AI can disrupt your existing product offerings, so be proactive, even if the new AI product cannibalizes your old offerings. Share customer success stories and demonstrate the advantages of the new product to encourage buy-in. Gradually shift sales and marketing incentives to promote your AI offerings, ensuring smooth adoption across the company.

To Sum Up

AI is revolutionizing business growth, and companies that fully embrace this technology will thrive. The excitement surrounding AI's future potential calls for a curious, skilled workforce that can adapt at lightning speed. With a focus on experimentation, talent development, and a strategic product-centric approach, businesses will be best prepared to navigate this changing landscape.

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Daniel Khachab, the AI-driven CEO of Choco, advocates integrating AI into daily tasks for increased efficiency. For instance, he developed a tool for transcribing and summarizing repetitive messages. (Daniel Khachab)

Embracing an AI-first mentality, Choco was led by Daniel Khachab, who transformed their company by utilizing AI to generate a significant portion of their new revenue. (Daniel Khachab, Choco, AI-first approach)

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