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Triton Digital's New U.S. Podcast Ranker Offers Deeper Insights for Advertisers

The new ranker reveals NPR's top shows. It also offers insights into 40+ demographic segments, boosting advertising precision.

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1 min read
In this image there is a conference in which there are people sitting in chair and listening to the...
In this image there is a conference in which there are people sitting in chair and listening to the people who are on the stage. It seems like an event in which there is a conversation between the media people and the owners. At the background there is a big hoarding and the wall beside it.

Triton Digital's New U.S. Podcast Ranker Offers Deeper Insights for Advertisers

Triton Digital has unveiled an enhanced U.S. Podcast Ranker for 2025, offering advertisers a more comprehensive view of podcast consumption and listener demographics. The new tool delivers insights across over 40 demographic and purchase intent segments, benefiting both podcasters and advertisers.

The first quarter release of the enhanced ranker revealed NPR's 'NPR News Now' and 'Up First' as the most popular podcasts among the 18+ age group, securing the #1 and #2 positions respectively. This new ranker goes beyond traditional show-level classifications, thanks to emerging episode-level contextual targeting capabilities.

The enhanced measurement combines download data from participating networks with quarterly survey responses from 3,000 listeners. It addresses persistent challenges in podcast advertising attribution and targeting precision. By considering survey data from listeners who consumed specific shows within the past 30 days, each ranking reflects real-time listener behaviour.

Previously, limiting advertising spend to the top 50 podcasts restricted reach to only 49% of monthly podcast consumers. The expanded Top 200 ranking captures a broader view of consumption patterns, aligning with the growing gap between consumer engagement and audio advertising.

Published on August 19, 2025, the enhanced ranking data introduces audience intelligence features, including specialized rankings for high-value audience segments and genre-specific audience profiles. This update empowers podcasters and advertisers with valuable insights, enabling more effective targeting and improved advertising strategies.

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