Under TVS Control, Norton Unveils a Daring New Era with V4 Model
The motorcycling world is abuzz with excitement as British motorcycle manufacturer Norton is set to unveil its flagship superbike, the V4, later this year. This new model carries forward Norton's exotic styling, featuring sharp fairings, sculpted bodywork, and slim LED headlamps, marking a significant departure from previous models [1][2][4][5].
TVS, Norton's parent company, has restructured its operations and established a new state-of-the-art facility in Solihull, UK. The aim is to restore customer trust after previous production and quality control failures [2][5]. The upcoming Norton V4 is poised to compete on the global superbike stage, potentially reestablishing Norton as a premier name in high-performance motorcycles [1].
The V4 is expected to feature a 1,200cc, 72-degree V4 engine delivering around 185 horsepower and 125 Nm (92 lb-ft) of torque, paired with a six-speed transmission. It will incorporate modern electronic aids such as a six-axis IMU, multiple riding modes, multi-mode traction control, and cornering ABS. The chassis will likely include a twin-spar aluminum frame with Öhlins suspension and Brembo Hypure monobloc brakes [1][4][5].
Test mules seen in Europe and the UK suggest that the bike is nearly production-ready, with its chassis, bodywork, and components close to final form [2][5]. The official global unveiling of the new Norton V4 is scheduled for November 4, 2025, at the EICMA show in Milan [2][5].
TVS Motor Company's engineering expertise, combined with Norton's racing heritage, makes the new Norton V4 a potentially fierce competitor in the liter-class segment. The V4 is poised to compete directly with established superbikes like the Ducati Panigale V4 and Aprilia RSV4, thanks to similar engine configurations, performance, and electronic sophistication [1].
The V4 will enter a competitive segment dominated by superbikes like the Ducati Panigale V4, BMW S 1000 RR, Aprilia RSV4, and Yamaha R1M. Norton's unique brand value, combined with its exclusivity and craftsmanship, may give it a niche appeal among collectors and performance purists [1].
The new Norton V4 is expected to make its global debut on November 4, 2025, coinciding with major motorcycle expos like EICMA. This is the first motorcycle developed entirely under TVS ownership since acquiring Norton in 2020 [2][5]. The V4 is likely to offer hand-built precision, heritage meets high-tech design, and race-inspired performance electronics [1].
With TVS's support, the Norton V4 is expected to be homologated for global markets, including Europe and possibly the U.S. [2][5]. TVS also plans to introduce Norton motorcycles in India by the end of 2025, alongside multiple other models [2][5]. The design of the Norton V4 is a reboot of the brand's heritage, incorporating modern engineering and a sleek, aggressive look [1][4][5].
The V4 is expected to be powered by a V4 engine, delivering over 200 horsepower, though official specs have not been revealed yet [1]. The new Norton V4 is anticipated to feature advanced electronic rider aids, fully adjustable Öhlins suspension, Brembo braking systems, and lightweight materials for improved power-to-weight ratio [1][4][5].
In summary, the Norton V4 is a flagship superbike with class-leading specs and electronics, set for late 2025 release and targeting high-end competition from Ducati and Aprilia in the global sportbike segment. Its unique brand value, combined with its exclusivity and craftsmanship, may give it a niche appeal among collectors and performance purists. Stay tuned for more updates as we approach the official unveiling at EICMA!
- The upcoming Norton V4, a product of TVS Motor Company's engineering expertise and Norton's racing heritage, aims to challenge established players like Ducati Panigale V4 and Aprilia RSV4 in the world of high-performance motorcycles, not just in terms of performance, but also by offering a niche appeal with its unique brand value, exclusivity, and craftsmanship.
- Norton's innovative design for the V4 superbike, which includes advanced electronic rider aids, adjustable Öhlins suspension, Brembo braking systems, and lightweight materials, sets it apart in the world of finances, as it targets the high-end segment of the global sportbike market.
- The debut of the Norton V4 in November 2025 at the EICMA show in Milan is not only a significant event for the motorcycling world, but also a testament to the company's commitment to innovation, technology, and lifestyle, as it strives to reestablish itself as a premier name in high-performance motorcycles.
