Web3 publishing expands with Gigaverse, a new venture by YGG (Yield Guild Games)
Yield Guild Games' publishing arm, YGG Play, has entered into a partnership with GLHF, the studio behind the blockchain-based RPG Gigaverse. This partnership marks YGG Play's first foray into third-party game publishing, aiming to support Gigaverse in reaching and engaging more players.
A New Model in Web3 Game Publishing
The collaboration between YGG Play and GLHF represents a shift in the traditional publisher-developer relationship, moving towards equitable partnerships enabled by blockchain technology. YGG Play brings its expertise in Web3-native marketing, community building, and transparent, smart contract-based revenue sharing to the table.
Through this partnership, YGG Play will leverage its extensive decentralized gaming community to accelerate player acquisition for Gigaverse. The focus will also be on building and sustaining active player communities to boost retention and organic growth. Moreover, the partnership will use smart contracts for enforceable payouts and transparent earnings distribution, ensuring a fair and long-term aligned relationship.
Mutual Benefits and Growth
Both Gigaverse and LOL Land, another title operated on Abstract, a blockchain tailored for casual Web3 users, are attracting both traditional gamers and crypto-savvy users, particularly those referred to as "Casual Degens" within the Web3 community. This partnership is expected to extend YGG Play's footprint in the Web3 gaming sector by supporting titles with proven community traction and growth momentum.
The partnership includes a content creator campaign to promote both Gigaverse and LOL Land. Notable participants include Iceyy, host of Gaming Daily, Raiden, founder of Kronicles, and Storming, leader of Brazil's Tempest Gaming Guild. Elisa, known for supporting the Abstract Chain, and YellowPanther, who won the 2024 GAM3 Awards Content Creator of the Year, are also returning influencers in the campaign.
A Step Towards Community-Centric Web3 Games
GLHF founder Dith expressed enthusiasm about the collaboration and sees it as an opportunity to scale further by leveraging YGG Play's infrastructure and experience in the Web3 space. This partnership signifies YGG Play's broader ambition to become a key enabler of community-centric Web3 games.
For Gigaverse, the partnership will provide strategic support in growth marketing and player acquisition, helping the game reach a wider audience and foster a vibrant community. With YGG Play's backing, Gigaverse is poised to make a significant impact in the competitive blockchain RPG space.
[1] Source: YGG Play Press Release [3] Source: GLHF Announcement [4] Source: YGG Play - GLHF Partnership Details
- In this new chapter of game publishing, YGG Play and GLHF are leveraging technology to redefine traditional relationships, using blockchain to foster equitable partnerships and boost Gigaverse's reach to a wider gaming community.
- This partnership brings together the strengths of both parties, as YGG Play's expertise in Web3 marketing and community building intertwines with GLHF's innovative Gigaverse game, positioning them for mutual growth and success in the blockchain-based business landscape.
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