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wedotv Expands Italian Reach with Sky Italia Deal

wedotv's Italian audience grows with Sky Italia. Dynamic ads come to more Italian homes this fall.

In the foreground of this image, there is text and images of television, people, arrows and...
In the foreground of this image, there is text and images of television, people, arrows and dialogue boxes.

wedotv Expands Italian Reach with Sky Italia Deal

wedotv has strengthened its Italian presence by inking a deal with Sky Italia. From October 2, 2025, wedotv movies Italia and wedotv BIG Stories will reach over a third of Italian households through Sky Italia's satellite platform.

This alliance broadens wedotv's reach in Italy, as Sky Italia covers all of Italy, San Marino, and Vatican City. wedotv's FAST channels will leverage wedotv's HbbTV Addressable TV Solution for dynamic ad insertion in the local market. This move complements wedotv's existing availability via tivusat, Samsung TV Plus, LG Channels, Vidaa (Hisense), and Tiscali, further fortifying its presence in the Italian market.

wedotv's foray onto Sky Italia brings its channels to a broader audience, reaching over a third of Italian households. The partnership kicks off on October 2, 2025, and will facilitate dynamic ad insertion via wedotv's HbbTV Addressable TV Solution.

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