World-Conquering Social Media Strategy: Victors of Cannes Lions Eye Worldwide Growth
McCann Live Expands Under New Global Leader Monica Tailor
Monica Tailor, a seasoned digital strategist and brand creator, has been promoted to Senior Vice President (SVP) and Global Director of McCann Live, the social practice of McCann. Based in Manchester, England, Tailor has spent the last seven years leading the division and driving its success.
Tailor's role at McCann involves creating digital strategies and brands for clients, including Aldi U.K. Her work has been instrumental in the network's growth in its social offering, a response to client demand and market trends. The McCann Live division, with 29 locations across the entire network, is an award-winning business.
Under Tailor's leadership, McCann Live aims to build on its initial success beyond the U.K. The division will continue to focus on digital strategy, brand creation, and innovative solutions. The expansion will aim to extend beyond its current geographical boundaries, integrating advanced technology and AI to enhance client offerings and operational agility.
McCann's strategic direction is evident in its recent initiatives. The company is emphasizing brand storytelling through entertainment, as evidenced by the appointment of Brendan Gaul as Global Chief Entertainment Officer and the integration of TRAVERSE32, an award-winning entertainment unit. This focus on culturally resonant branded content and entertainment partnerships worldwide suggests a strategic move towards global growth.
Universal McCann, a McCann unit, demonstrates a pattern of strategic acquisitions, innovative technology integration, and global partnerships to expand its service reach, improve efficiency with AI-driven planning platforms, and embed sustainability and community impact in its business model. McCann Systems' projects include delivering advanced audiovisual (AV) ecosystems and scalable communication and branding solutions for Fortune 100 clients and major venues, indicating a move towards integrating technology-driven experiences across global markets.
In sum, although the direct global expansion strategy of McCann Live under Tailor's leadership is not explicitly stated, it likely involves leveraging storytelling and entertainment-focused branded content worldwide, pursuing strategic acquisitions and partnerships for market growth, integrating advanced technology and AI to enhance client offerings and operational agility, and emphasizing innovation, client engagement, and social impact as pillars supporting global expansion.
Tailor's goal in her new role is to continue leading McCann Live towards global success, building on its initial success in the U.K. and adapting to the ever-changing digital landscape. With her expertise and the support of McCann, the future of McCann Live looks bright.
- In her new role, Monica Tailor aims to grow McCann Live's global success, adapting to the digital landscape while integrating advanced technology and AI to enhance client offerings and operational agility.
- Under Tailor's leadership, McCann Live will continue to focus on digital strategy, brand creation, and innovative solutions, using entertainment and social-media as tools to tell culturally resonant stories and drive growth in various markets.
