YouTube TV & NBCUniversal Strike Long-Term Deal: Popular NBC Shows Stay
YouTube TV and NBCUniversal have reached a significant agreement, ensuring the continued availability of popular NBC shows on the streaming service. The deal, finalised in early October 2025, includes a multi-year extension of Peacock's presence across Google's Android platforms and the addition of NBCUniversal's full portfolio of networks.
The agreement comes after negotiations between Alphabet's Google and NBCUniversal, which had initially stalled over carriage rates. However, both parties were able to reach a resolution, leading to a short-term contract extension. This deal will see YouTube TV offering NBCUniversal's Peacock streaming service through its Primetime Channels, providing users with access to a wide range of content.
The multi-year agreement ensures that YouTube TV subscribers will continue to enjoy NBCUniversal's popular shows, including 'Sunday Night Football' and 'America's Got Talent'. This is a significant win for YouTube TV, which has been steadily increasing its market share. According to recent reports, YouTube now accounts for the largest share of TV viewing in the U.S., surpassing both Netflix and traditional media companies like Disney.
The long-term agreement between YouTube TV and NBCUniversal guarantees that popular NBC shows will remain available on the streaming platform for years to come. This deal is a testament to the growing influence of YouTube TV in the streaming landscape and its commitment to providing a diverse range of content to its subscribers.
